Located in Sydney, the University of New South Wales (UNSW) and the start-up LoyaltyX signed a cooperation agreement, which intends to reward students with the Ethereum crypto currency for purchases made in retail stores on campus. The results of this program will form the basis of the study on consumer loyalty, conducted by the Public University of Australia, writes HypeCodes.
The Unify Rewards program was officially launched on October 6 and is limited to 500 participants. UNSW students use a mobile application with QR code in stores near the school and earn $ 5 in the equivalent of Ethereum for every ten transactions.
UNSW and LoyaltyX intend to collect data on how the survey participants behave after they begin to receive Ethereum.
“Last month, the cost of Ethereum increased by 30%, so we are happy to see how participants react to this loyalty currency compared to traditional approaches” – said LoyettetyX managing director Andrew Low.
The experiment will last until November 20.
Recall, in early October, the University of Applied Sciences of Lucerne, located in the German part of Switzerland, began to take bitcoin as payment for tuition.